ABOUT RUNWAY FASHION PRODUCTIONS

 

MEET SIMONE

BACKGROUND AND PROFESSIONALISM

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RUNWAY’s Director and Producer Simone Fleming background includes work as a Model, Actor, Dancer & Choreographer, Marketing & Advertising and owning and operating SIMODA PRODUCTIONS pty ltd for over a decade. Simoda Productions was exactly the same company as RUNWAY. “Just changed the name”. Producing Runway shows for Fashion Houses, Retailers, Shopping Centres, Launches and Expos.

Simone started modelling at 6 months of age in ad campaigns for Heinz baby food,  Johnson & Johnson and the Australian Women’s Weekly. She continued to model throughout her school years. Appearing in more than 50 TV commercials and magazines. Moving into Acting in her twenties, she featured in many Australian Films, TV Series and Soap Operas, working with Kate Richie, Garry Sweet, Brian Brown and many others.

After a successful career in both Modelling & Acting of more than 30 years, Simone realised there was a huge need for a service to provide the fashion industry with a One Stop fashion show organisation. Opening up SIMODA PRODUCTIONS pty ltd in the 80’s.

Taking the stress and hard work out of arranging your own Runway Show. The idea was the supply the full service of organising a Runway Fashion show for Marketing Managers, Fashion Houses, Retailers and Shopping Centres. After much success, and having worked with major Fashion Houses, Department Stores & Shopping Centres, Simone continues to provide ongoing Fashion Marketing service to the Fashion Industry.

CLIENTS INCLUDE

Some of our clients include Myer, Westfield Shopping Centres, Express USA, The Wool Corporation, Australian Cotton Foundation, ‘FIA’  Fashion Industry Australia Awards, Mercedes Benz Fashion Week, The Strand Arcade, Pitt St Mall, MLC Centre, AMP Shopping Centres, Queen Victoria Building, Warner Bros, Seafolly, Kookai, Running Bare, Speedo, Nike, Sass & Bide, Carla Zampatti, Rodd & Gunn, Hugo Boss, Peter Alexander, Marcs by Marc Jacobs, Lisa Ho, Leona Edmiston, Scanlan & Theodore, Seed, Alannah Hill, Saba, Cue, Max & Co, Country Road, Ignazia, Tigerlily, Sportsgirl, Collette Dinnigan, Kate Spade, Witchery, Susans, Zimmerman, Diane Von Furstenburg, Silhouette Fashion Eyewear, Guess, Just Jeans, Sydney Bridal Expo.

GRAND OPENINGS AND LAUNCHES

  • Warner Bros Pictures, Batman “ the Movie” Premiere and Launch
  • Express USA in Miami, USA, New season launch
  • Guess Jeans Summer Launch, Los Angeles, USA
  • Westfield Chatswood Grand Opening
  • Peppers at the Sea Resort & Spa Grand Opening
  • Hyatt Hotel Brisbane Grand Opening
  • Park Royal Hotel and Spa Grand Opening
  • Fairmont Resort & Spa  Grand Opening
  • Hard Rock Cafe’s Grand Opening

VENUES 

  • Opera House Forecourt
  • State Theatre
  • The Royal Easter Show
  • Overseas Passenger Terminal
  • Darling Harbour Convention Centre
  • Star City Casino
  • Crown Casino
  • ACMI Melbourne
  • Federation Square
  • Randwick Racecourse
  • AustralianTurf Club
  • Rosehill Gardens Racecourse
  • Flemington Racecourse
  • Fox Studios
  • Martin Place
  • The Ivy